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April 30, 2009, 6:40AM

The Reno-based slot machine giant is set to meet up with new challenges, unexpected. A number of customers to the casino are not ready to spend much money on gambling. The gaming executives in a major of such casinos are not ready to replace their older slots with new machines. This they are doing as a method of cost cutting.

This has indeed caused a poor sales graph for the IGT's earnings over the past year since 2008. This was already known to Patti Hart, the CEO of the New International Game Technology. She knew it before she took charge and she was prepared to meet the challenge. The new CEO is not shaken or panic struck. She assures that the industry's leading slot machine manufacturer was moving ahead.

The company's net income had declined from 22% to 13% and the executives say that is because of the difficult economic conditions worldwide; however, they have got a number of jurisdictions where they continue to see the stability in gambler levels.

The executives also feel that the consumer's playing level appears to be leveling off in some gambling markets and they have to keep up with enough patience until the economic condition improves.

In total slot machine sales, IGT shipped 12,600 games in the quarter, 500 more than a year ago. However, sales slipped by 1,000 slot machines to North America, which was made up for by the shipment of 1,500 more games internationally.

A gaming analyst has rated the high expectations of the company as lackluster product sales. While the company is said to improve in the next few quarters, the tolerance for a string of quarters like that was probably limited.

They have assured that they are going to stay cautious on spending of their stock further with an insight of the increasing product momentum and overall strategic positioning of the company.